Maisoy Forte

The emerging ‘’koko’’ distribution strategy; an essential partnership with informal porridge retailers in Ghana

The emerging ‘’koko’’ distribution strategy; an essential partnership with informal porridge retailers in Ghana Yedent Agro is a group of companies that processes fortified cereal blends in Ghana. Before 2016, Yedent was selling their product through procurement contracts to the Ministry of Health, the Ghana Health Service. Back then, they were selling less than 20…
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